Mobile devices have changed the way we communicate with customers in infinite ways. With the many different App Stores that both mobile device makers and cell phone service providers have created, we are noticing that there are many new tools that by default could be perfect workhorses for promoting your business. I would like to highlight Foursquare which is a website and a mobile application for smart phones.
I installed Foursquare a few weeks ago and have been avidly using this app to geo-tag my locations around Portland. Whenever I enter a new business or office, I pull out my phone and check into Foursquare. Because I linked the app to my Facebook and twitter, when I check in to a business, Foursquare will make a post on my social networks. After each check in I get points. More points are awarded to new locations being checked into and for people who check into a location without a mayor. A mayor is the person who checks into a business the most. The more times you check into a location, the more points you get for that location, which in turn means you are going to stay mayor. The reasons people want to be mayor of a location is a blog a different kind of professional should write.
After using Foursquare for a number of weeks, I have become more and more excited about the possibilities that this app brings to the table.
Facebook/Twitter Notifications
As I have talked about on many occasions, the more exposure you can get for your business on social networks, the more successful your business will be. When someone checks into your location on Foursquare, they are essentially giving a positive review to the hundreds/thousands of people they are following.
This is a notification on Facebook from Foursquare
Not only does Foursquare tell people they checked in at your location, but when someone clicks the link, they will be brought to the Foursquare page for your business. Here you will find how many times people have check in, the amount of unique visitors, the address of your business and a whole host of other info.
Creating marketing strategies around Foursquare
I have been suggesting that my clients and I sit down to discuss marketing strategies that involve the unique features Foursquare provides. Some businesses have already started using the app to bring in more business. Some companies have extended a discount to whoever is the mayor. Some stores will extend discounts to customers who have checked into their business a certain amount of times. Another cool technique that is catching on is to link a discount to a charity. Say, if a customer comes in and shows that they checked in on Foursquare, you might give $1.00 to a charity.
Foursquare is an exciting new tool that was made to help people social network better. Why not implement this tool into your marketing strategies?